Problem
Problem
Problem
The scope of the bambooth toothbrush branding project encompassed three key areas: the creation of the brand identity, the design of the product packaging, and the development of the wider brand ecosystem. An extremely important aspect of this product was to highlight the impact that plastic toothbrushes have on the planet and how moving to a sustainable solution although small, could make a big impact.
The scope of the bambooth toothbrush branding project encompassed three key areas: the creation of the brand identity, the design of the product packaging, and the development of the wider brand ecosystem. An extremely important aspect of this product was to highlight the impact that plastic toothbrushes have on the planet and how moving to a sustainable solution although small, could make a big impact.
The scope of the bambooth toothbrush branding project encompassed three key areas: the creation of the brand identity, the design of the product packaging, and the development of the wider brand ecosystem. An extremely important aspect of this product was to highlight the impact that plastic toothbrushes have on the planet and how moving to a sustainable solution although small, could make a big impact.
Solution
Solution
Solution
The selected brand direction was designed to maximise the strength and recognition of the chosen name, positioning it as a key brand asset. By adapting a contemporary lowercase typeface a visual identity that felt distinctive, and full of character was created. The design drew inspiration from the natural form, colour, and elegance of bamboo itself. To further connect the identity to the product, a 45-degree cut through the letterforms was added reflecting the angle of the toothbrush handle.
The selected brand direction was designed to maximise the strength and recognition of the chosen name, positioning it as a key brand asset. By adapting a contemporary lowercase typeface a visual identity that felt distinctive, and full of character was created. The design drew inspiration from the natural form, colour, and elegance of bamboo itself. To further connect the identity to the product, a 45-degree cut through the letterforms was added reflecting the angle of the toothbrush handle.
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