Problem
Problem
Problem
Residoo so named to describe ‘residents that do’ is a new enterprise into community based help and problem solving. The idea of bringng residents together in local communities offering help with anything from maintenance and gardening to select delivery locations for otherwise missed parcels. The brand needs to sit within the "Uber" and "Just eat" vein of help at the push of a button.
Residoo so named to describe ‘residents that do’ is a new enterprise into community based help and problem solving. The idea of bringng residents together in local communities offering help with anything from maintenance and gardening to select delivery locations for otherwise missed parcels. The brand needs to sit within the "Uber" and "Just eat" vein of help at the push of a button.
Residoo so named to describe ‘residents that do’ is a new enterprise into community based help and problem solving. The idea of bringng residents together in local communities offering help with anything from maintenance and gardening to select delivery locations for otherwise missed parcels. The brand needs to sit within the "Uber" and "Just eat" vein of help at the push of a button.
Solution
Solution
Solution
As residents are core to the sucess of the business, it was fairly obvious from the beginning that they should, in some way, be included in the visual identity of the brand. After several itterations, the simple smiley face situated into the two "O's" was the winning solution. The approachable nature of the brand with it's playful design help to reinforce the main objective of residoo - Help from the community.
As residents are core to the sucess of the business, it was fairly obvious from the beginning that they should, in some way, be included in the visual identity of the brand. After several itterations, the simple smiley face situated into the two "O's" was the winning solution. The approachable nature of the brand with it's playful design help to reinforce the main objective of residoo - Help from the community.
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