Problem

Problem

Problem

A new aviation law specialist, The Air Law Firm were in need of a brand that felt long established, simple yet effective whilst representing the field they work in.

A new aviation law specialist, The Air Law Firm were in need of a brand that felt long established, simple yet effective whilst representing the field they work in.

A new aviation law specialist, The Air Law Firm were in need of a brand that felt long established, simple yet effective whilst representing the field they work in.

Solution

Solution

Solution

The goal was to provide a subtle visual link between law, aviation and the letter 'A'. By breaking up the letter and taking visual cues from the scales of justice and overlapping them to create a jet trail the Air Law Firm logo was created.

The goal was to provide a subtle visual link between law, aviation and the letter 'A'. By breaking up the letter and taking visual cues from the scales of justice and overlapping them to create a jet trail the Air Law Firm logo was created.

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